Sci-Fi Channel Hits Head, Wakes Up As "Syfy" - UPDATED

The Sci-Fi Channel announced today that good this summer information technology will shift its public figure to the hip, edgy and phonetically identical Syfy.

The new constitute reflects Syfy's broad range of "resource-based entertainment beyond just the long-standing sci-fi genre, including fantasy, supernatural, supranormal, reality, mystery, action mechanism and adventure," the meshing said in a press release presumably in writing by the duplicate gang of idiots World Health Organization decided Syfy wouldn't immediately cabal up images of STDs. "It as wel positions the brand for future growth by creating an ownable trademark that hindquarters travel easily with consumers crosswise red-hot media and nonlinear digital platforms, bran-new multinational channels and extend into new business ventures."

"Without abandoning our bequest or our core audience, we needed to cultivate a distinct degree of view with a name that we could own that invites more people in and recognizes our broader grasp of programming with literally something for everyone," said Sci-Fi President Dave Howe, who is apparently not disgraced of himself despite the urgency of Sci-Fi website readers. "Syfy allows us to build on our 16-year heritage of success with a new brand built connected the power that fuels our genre: the imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly get along a orbicular lifestyle brand."

The new name testament as wel help facilitate the channel's elaboration into other ventures, the company said, like Syfy Games, Syfy Films and Syfy Kids. Syfy testament also "meet the necessarily of a globally relevant, trademarkable stigmatize that stands for something unique in each territory." Along with the name change will come a new denounce message, "Imagine Greater," which I imagine won't greatly distract people from wondering what the Scheol possessed the people at Sci-Fi to come up with this truly awful advert.

Response to the name change along the Sci-Fi internet site ranges from appalled to horrified and two Culture readers of Warren Ellis' blog have pointed out that "syfy" has a meaning "somewhere betwixt zits, filthy and scum," which most non-Polish speaking observers feel is a outstandingly apt transformation regardless of whether or non it's actually true. The new blade will launch in July, hardcover aside an "aggressive marketing cause" which will nearly certainly invigorate equally battleful ridicule and disdain among fans of the channel.

UPDATE: For what it's worth, the Sci-Fi/Syfy people apparently didn't come up with the name on their own: They paid big dozens of money for IT rather. It turns out the name was coined by Michael Hinman, WHO created the appoint for his science fiction news site when he created it back in 1998. He said atomic number 2 suspected the buyer was Sci-Fi owner NBC Universal but wasn't certain until the name popped up in this rebranding.

"The number was far many substantial than anyone who was simply superficial to put on the science-fiction news business concern would earnings, even me. So we knew information technology was someone extremely considerably capitalized," Hinman said. The overall story is available at the former SyFy site, now called Airlock Alpha.

https://www.escapistmagazine.com/sci-fi-channel-hits-head-wakes-up-as-syfy-updated/

Source: https://www.escapistmagazine.com/sci-fi-channel-hits-head-wakes-up-as-syfy-updated/

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